We see privacy debates all the time - from other people.  Few of us think it's anything to be worried about.  What if, however, someone could develop a psychological profile so sophisticated it could predict how you'd respond to a given situation?  And what if it had the ability to put you in that situation?  Welcome to psychometrics.



As promised, here are the links referenced in the podcast (and an extra one!)

The Guardian article that was the inspiration for diving into the rabbit hole: (https://www.theguardian.com/politics/2017/feb/26/robert-mercer-breitbart-war-on-media-steve-bannon-donald-trump-nigel-farage)

The Vice - Motherboard article that proved valuable: (https://motherboard.vice.com/en_us/article/how-our-likes-helped-trump-win)

The OpenSecrets.org page that uses FEC-reported data to show top 2016 political donors (not donaters!):


The SkyNews article about Cambridge Analytica CEO Alexander Nix: (http://news.sky.com/story/behind-the-scenes-at-donald-trumps-uk-digital-war-room-10626155)

The MIT Technology Review article about Obama's use of big data: (https://www.technologyreview.com/s/508836/how-obama-used-big-data-to-rally-voters-part-1/)

I mentioned Axciom as a data collector that gives you the ability to opt out of their data collection stream (keep your info!)  Here is the link to start that process if you want: (https://isapps.acxiom.com/optout/optout.aspx)

I totally used a few Wikipedia articles for breadcrumbs but did not use information from WikiPedia directly (instead followed the source articles).  But WikiPedia still rocks.

Also, for further information, I STRONGLY recommend Veritasium's amazing YouTube feature showing how your brain makes quick decisions - and indirectly how psychometrics can be incredibly scary. (https://www.youtube.com/watch?v=UBVV8pch1dM)

Thanks for reading and listening!